Introducing the new fragrance by ROXY - COMING SOON TO A ROXY STORE NEAR YOU, NOVEMBER 2007.
The World according to ROXY
Born in 1990 under the sunny skies of California, the spirited Roxy brand is truly unique. In addition to being fashion forward and functional, Roxy provides all women with fresh styles fitting for her inspired lifestyle. That of young women who are happy, healthy, feminine and dynamic: positive products for confident, forward-thinking women. A spontaneous woman with a great sense of humor and dreams she wants to share and make come true. Whether she's speeding down a mountain, seeking the perfect wave or just hitting the city sidewalks, she challenges the elements without being careless. She works with nature by getting around its constraints and going past her fears so she can live her passions.
We all want to be like Roxy: Fun and alive, naturally beautiful, daring & confident.
A unique signature indeed. This is why the brand has channeled this positive attitude into a new fragrance and is proud to present, ROXY.
ROXY is yours
Presented in an intense pink case whose tint seems to flirt with shades of hibiscus flowers, the inside of the box is vibrant while the bottle, molded in the form of a stone that's been caressed by the waves for centuries, is sealed with a metal cap stamped with the Roxy logo.
Dive into the ROXY Fragrance
Imagined by Antoine Maisondieu (perfumer at Givaudan), Roxy is a glowing, sunny floral scent which is also surprisingly sophisticated. Like the memory of skin kissed by the sun and upon which crystals of salt have deposited intricate patterns. a fragrance that sails over floral and amber accords while playing discretely with a salty note evocative of the sea.
Antoine's olfactory translation:
"In order to give the scent a unique signature, to create a dynamic olfactory rhythm and sublime all the facets of the Roxy attitude, I first of all punctuated it with a zest of citrus fruits and velvety berries to illustrate its energetic, playful character. Then, I added Magnolia, Lily of the Valley and Violet: joyful flowers with luminous essences. Lastly, I chose Musk and a magnificent "organic" Ylang which - when married with the tropical richness of the Frangipani flower - illuminate the ensemble in a Salted Amber harmony."
Live Eco-Friendly
Roxy is Naturally Beautiful. Committed to protecting the environment, the brand has chosen an exceptional raw material - Bio/Ecocert certified Ylang from Madagascar - and uses a specific distillation technique to preserve the noble fractions of the flower. This 100% eco-friendly production means the Ylang is grown and harvested in total respect of organic standards with no pesticides or other chemicals used.
Vary your Pleasures
In addition to the Roxy eau de toilette, a delicate Body Lotion and a Shower Gel will complement the Roxy range. Both are formulated with pearl extract, a treasure of the ocean - an extremely delicate formula that moisturizes the skin while remineralizing it. The Body Lotion specifically re-balances dry and/or tired skin - no matter what the challenges.
Get Ready for a Major Wave from ROXY
Roxy will be launching two further fragrance product lines between now and 2008. Contrasting but coherent, always environmentally aware, these launches will be orchestrated with the dynamic Roxy attitude in mind.
Commitment - According to ROXY
Roxy is a brand of innovation - and initiative. Supporting the success of some of the world's top female surfers, windsurfers and snowboarders, Roxy hosts elite level sporting events the world over and has largely contributed to the huge success of women's board sports. In addition to actively supporting environmental protection and eco-awareness, the brand also sponsors the 'Keep a Breast' operation, raising the profile of breast cancer through art, awareness, education and action.
Roxy is also a silver corporate partner of the National Breast Cancer Foundation of Australia.
thru : R O X Y.com
thought of buying this while i was @ Gold Coast. but then, that time, konon cam tak minat~ tetibe when i saw this @ KLCC & Pavillion, hatiku tergoda :P ye~ super-gerdix! kat sane cheaper la kan~ haih! nyesal nyah~ :D so~ another Wish List~ lalalalala~
~aNiSr~
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